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The 10 Commandments to Successful Blogging
This is a guest post by Diggy. If you want to guest post on this blog, check out the guidelines here.
I’ll start off by saying that blogging is absolutely fantastic to do if you are passionate about a certain topic.
If you can write dozens or hundreds of articles related to the same topic without seeing it as a chore, then a blog is a great medium to build up an audience and establish yourself as an authority in a certain niche.
If you want to blog to make a full-time income, I can tell you that it’s possible but it’s not easy and it won’t happen overnight.
Let me share with you what I’ve learned since starting my blog
It’s been just over 2 years since I bought my blog domain. When I started Upgrade Reality, I had zero knowledge about websites, blogging or WordPress.
It took me an entire year of having a horrible theme, spending hours playing with code and tweaking my blog, and writing dozens of (in retrospect) terrible articles before I had a decent understanding of what a respectable blog should look like and what content it should have.
Looking back at some of my older screenshots and articles, it was so bad I can’t imagine how anyone ever read that I had to say.
I truly wish that I had spent money on a mentor or found a blog post like this one, because it would have saved me months of discovering things by trial and error. I can tell you that there is no point in re-inventing the wheel. There are proven methods and tactics that work, and until you know better…copy.
Here are 10 ‘Commandments’ you need to follow if you want to have a successful blog and dominate your industry.
1-Invest In Your Blog
With millions of blogs and websites to compete with, you need to set yourself apart from the rest in order to gain a big audience.
The first thing that a new visitor sees when he lands on your blog is the design.
I’m a big fan of a simple and clean, yet gorgeous design and pretty logo. Your blog should be easy to navigate and it should be 100% clear what you want the visitor to do (I.e. subscribe or click on your latest article).
Unless you have web-designing experience, don’t try to design your own blog layout. Find a web designer who will create a custom theme for your WordPress blog, and be prepared to spend $250-$500 on that. It may seem like a lot of money if you are just starting, but it’s the best investment you can make. Trust me!
2-Have A Specific Direction
Your blog needs to have a clear purpose.
What do you write about? (e.g. Self Improvement)
What are you trying to achieve? (e.g. Helping people gain confidence and get the life they want)
What are you trying to achieve? (e.g. Helping people gain confidence and get the life they want)
This direction that you have with your blog needs to be overly evident to anyone landing on your page. Every article you write should be related to the purpose of your blog (trying to help people) and it should be clear to anyone who lands on your blog for the first time (i.e. your logo or slogan should state what your blog is about).
3-Learn To Format Your Articles
One thing that took me a long time to realize is that articles on a blog are formatted in a completely different way to a book you buy in the store or an essay that you write in the office.
Articles on blogs are broken down into lots of small paragraphs, many sub-headings, list points and they often contain images.
The reason for this is that people don’t read massive chunks of text on their computer screens. In fact, the majority of people scan through an article, reading only the subheadings or bullet-points, and they will read the entire article properly if you managed to get their attention when they scanned the article.
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